Some years ago I watched a cheaply made, badly put together documentary about the history/progression of the music industry. I watched it on DVD through LoveFilm, sometime between January 2013 and before Amazon took over LoveFilm completely. I can’t remember it’s name. I wish I couldn’t remember the documentary at all to be honest…
There was this snippet that talked about the music video, and the documentary narrator stated that there were three claims to the creation of the concept of the music video. Keep in mind, there was absolutely no footage or statements shown that proved these bands/artists actually made these claims, just photos/video footage as the narrator spoke.
The remit for creating the concept of the music video was that it had to be a video exclusively to work alongside the music, not on stage footage or a TV show performance repurposed for the sake of a music video.
The first was The Beatles, which seems believable.
The second is David Bowie, which, if I saw evidence of it I’d believe it, but I’m not so sure on the creation element. There are musical interludes in A Hard Day’s Night which were specifically written to show the audience that this was a real band they were watching, a purposefully directed visual element to work with the musical one. And a Hard Day’s Night predates David Bowie’s first music video.
The third was Cher.
No, I don’t understand that one either.
There was no mention of Queen, who actually have stated they created the concept of the music video with Bohemian Rhapsody. They had a director and everything!
But were they really the first? Again, A Hard Day’s Night’s Train scene where they’re singing I Should Have Known Better fits the remit too, and so do the musical interludes in Help!
The problem is, when you search for this information, you get the Queen claims, and you get forums where people are absolutely sure it was The Beatles. They’re no more informed than I am. (I don’t see any mention of Cher though, or this terrible documentary) So you have to take what you find with a pinch of salt. Is this all egos at battle, or, maybe they did all create a concept of the music video, but different ones at different times? And you put all those elements together, and it’s what you get today.
Maybe at some point in the future, a better quality documentary will cover this exact topic and put me out of my misery, because this has bugged me for years now. Hell, maybe there’s already one floating around right now waiting for me to watch it!